Yamaha Motors, a giant two-wheeler manufacturer, is set to shift its focus towards premium segment motorcycles in the coming years. This move aims to provide users with a heightened experience of high-performance bikes. This information comes directly from Yamaha. The company plans to expand its portfolio in the 700cc bike segment. Ravinder Singh, Senior Vice President (Sales) of Yamaha Motor India, stated, “We cannot disclose details about upcoming models yet, but we can assure that the company’s focus will be on the premium segment.”
Company’s Vision
Ravinder Singh mentioned, “The company will continue to offer bikes ranging from 149cc to 155cc, fulfilling the expectations of young Indian riders. We will focus on creating bikes that provide high performance and an excellent riding experience.” Yamaha launched the R3 and MT-03 models in the 300cc category in December 2023, which have been quite successful. The company plans to introduce new models in the 700cc segment to enhance its portfolio. He further stated, “The company aims to meet the demand of existing users who seek upgrades and new customers preferring sporty and stylish bikes by launching YZF R7 and MT-07 in India in the coming years.”
Targeting the Youth
According to the company, there have been significant changes in the premium motorcycle segment in India in recent years, including several notable trends. The youth now desire a new and splendid experience. They demand better performance, advanced technology, and stylishly designed models, leading to a consistent demand in the premium segment. “Yamaha aims to attract customers in urban and semi-urban markets and those aged between 18 to 25 years.”
Company Aims to Increase Market Share
The company states, “Despite significant challenges like semiconductor shortages, Yamaha managed to maintain its growth by selling 5.5 lakh units in 2022. This success continued in 2023 with sales reaching 6.4 lakh units. Additionally, Yamaha’s market share in the premium segment has increased from 10% in 2019 to 15% in 2023, with a target to further increase to 17.2% this year.”
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